Reverse logistics

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This article comes partially of the logistics Wikipedia encyclopedia governed by licence GFDL. You can also see the logistics&action=history list of the people who have contributed to it.

Reverse logistics stands for all operations related to the reuse of products and materials. It is "the process of planning, implementing, and controlling the efficient, cost effective flow of raw materials, in-process inventory, finished goods and related information from the point of consumption to the point of origin for the purpose of recapturing value or proper disposal. More precisely, reverse logistics is the process of moving goods from their typical final destination for the purpose of capturing value, or proper disposal. Remanufacturing and refurbishing activities also may be included in the definition of reverse logistics."[1] The reverse logistics process includes the management and the sale of surplus as well as returned equipment and machines from the hardware leasing business. Normally, logistic] deal with events that bring the product towards the customer. In the case of reverse, the resource goes at least one step back in the supply chain. For instance, goods move from the customer to the distributor or to the manufacturer.[2]

Business implications

In today's marketplace, many retailers treat merchandise returns as individual, disjointed transactions. "The challenge for retailers and vendors is to process returns at a proficiency level that allows quick, efficient and cost-effective collection and return of merchandise. Customer requirements facilitate demand for a high standard of service that includes accuracy and timeliness. It’s the logistic company's responsibility to shorten the link from return origination to the time of resell."[3] By following returns management best practices, retailers can achieve a returns process that addresses both the operational and customer retention issues associated with merchandise returns.[4] Further, because of the connection between reverse logistics and customer retention, it has become a key component within Service Lifecycle Management (SLM), a business strategy aimed at retaining customers by bundling even more coordination of a company's services data together to achieve greater efficiency in its operations. Reverse logistics is more than just returns management, it is "activities related to returns avoidance, gatekeeping, disposal and all other after-market supply chain issues". [5] Returns management – increasingly being recognized as affecting competitive positioning – provides an important link between marketing and logistics. The broad nature of its cross-functional impact suggests that firms would benefit by improving internal integration efforts. In particular, a firm's ability to react to and plan for the influence of external factors on the returns management process is improved by such internal integration.[6] Third-party logistics providers see that up to 7% of an enterprise's gross sales are captured by return costs. Almost all reverse logistics contracts are customized to fit the size and type of company contracting. The 3PL's themselves realize 12% to 15% profits on this business.[7]

"Studies have shown that an average of 4% to 6% of all retail purchases are returned, costing the industry about $40 billion per year." [8]

Return of unsold goods

In certain industries, goods are distributed to downstream members in the supply chain with the understanding that the goods may be returned for credit if they are not sold. Newspapers and magazines serve as examples. This acts as an incentive for downstream members to carry more stock, because the risk of obsolescence is borne by the upstream supply chain members. However, there is also a distinct risk attached to this logistics concept. The downstream member in the supply chain might exploit the situation by ordering more stock than is required and returning large volumes. In this way, the downstream partner is able to offer high level of service without carrying the risks associated with large inventories. The supplier effectively finances the inventory for the downstream member. It is therefore important to analyze customers’ account for hidden cost. [9]

Issues and Development

How far can reverse logistics contribute to social responsability and moreover to sustainable development is subject to question. Fundamentally, reverse logistics is a step towards social responsability and full accounting, under pressure of consumer-driven legislation. However, performed company by company it is far from sufficient to contribute meaningfully to circular economy. Per se, reverse logistics is a technical notion, which can be applied for several objectives.

References

  1. Hawks, Karen. VP Supply Chain Practice, Navesink. Reverse Logistics Magazine Winter/Spring (2006). http://www.rlmagazine.com/edition01p12.php
  2. Rengel, P. & Seydl, C. (May 2002). Completing the Supply Chain Model. Retrieved on 2008-04-25.
  3. Harrington, Ryan, VP & GM for Reverse Logistics / Projects, NYK Logistics. Reverse Logistics Magazine. Winter/Spring (2006). http://www.rlmagazine.com/edition01p14.php
  4. Greer, 2004
  5. Rogers, 2002
  6. Mollenkopf D., Russo I. and R. Frankel, 2007 The returns management process in supply chain strategy access date: 2008-05-05
  7. Reverse side of logistics: The business of returns (access date: 2008-03-14)
  8. Tom Van Riper for Forbes Magazine / Reseller Sees Many Happy Returns (December 2005). http://www.forbes.com/2005/12/06/retailing-wal-mart-cx_tvr_1207reselling.html
  9. Business Logistics & management - theory and practice - JJ Vogt, Wj Pienaar, PWC de Wit - OXFORD 2002. p236

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